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The Pink Elephant Goes Green: Delirium’s Bold Sustainability Journey

Delirium beer is known worldwide for its iconic pink elephant and unparalleled flavors. But did you know this Belgian favorite is also setting the bar when it comes to sustainability? Huyghe Brewery, the creators of Delirium, are on a mission to ensure their beloved beers don’t just taste great—they’re also brewed with the planet in mind.

A €50 Million Investment in Sustainability

In June 2024, Huyghe Brewery announced a major investment of €50 million aimed at further growth and sustainability. This bold move isn’t just about expanding their reach—it’s about reducing their environmental impact.

The brewery, located in Melle, Belgium, is implementing several key initiatives to achieve its sustainability goals:

  • Carbon-Neutral Brewing: Huyghe Brewery is striving to become carbon-neutral by 2030. They’ve already installed solar panels and heat recovery systems to reduce their energy consumption.
  • Water Conservation: Brewing beer is a water-intensive process, but Huyghe is making strides to reduce water usage by introducing closed-loop systems and water recycling technology.
  • Waste Reduction: From sourcing sustainable ingredients to minimizing packaging waste, the brewery is taking a holistic approach to reduce its environmental footprint.
In line with its ambition to become the greenest brewery in the country, Brewery Huyghe has been investing significantly in sustainability since 2008. In recent years, additional solar panels have been installed and a combined heat and power (CHP) installation has been installed that uses biogas from anaerobic water purification. These measures ensure that the brewery currently produces approximately 50% of its own green energy. With the installation of additional solar panels (700,000 €) on the new buildings, this share will increase to approximately 90%. https://www.delirium.be/en/news

Why Sustainability Matters in the Beer Industry

The beer industry has long been associated with high water and energy consumption. But leading breweries like Huyghe are proving that it’s possible to brew world-class beer while prioritizing the planet.

Here’s why sustainability in brewing matters:

  • Reducing Environmental Impact: From sourcing ingredients to packaging, the brewing process can leave a significant carbon footprint. Sustainable practices help minimize this impact.
  • Future-Proofing the Industry: As climate change continues to affect agriculture, breweries that invest in sustainable practices are better equipped to handle future challenges.
  • Meeting Consumer Expectations: Today’s consumers are more eco-conscious than ever. Supporting brands that prioritize sustainability helps drive positive change.

These efforts align perfectly with what modern beer lovers value—great taste with a conscience.

Delirium Tremens: The World’s Most Recognized Strong Blond Ale

Delirium Tremens, the flagship beer of Huyghe Brewery, stands as one of the world’s most recognized strong blond ales. First brewed in 1989, this iconic beer is renowned for its complex flavor profile—a delicate balance of fruity esters, subtle spice, and a warming alcohol finish. The golden ale delivers a slightly sweet, malty base with hints of apple, pear, and citrus, complemented by a gentle bitterness from the hops. Beyond its distinctive taste, Delirium Tremens is celebrated for its whimsical branding and award-winning legacy, including being crowned “Best Beer in the World.”

Where Can You Find Delirium Tremens?

Good news for Australian beer enthusiasts: Delirium Tremens 330ml bottles are available at independent bottle shops across the country, as well as at Dan Murphy’s. Find Delirium Tremens on Tap at your local Belgian Beer Cafe in Melbourne, Adelaide and Perth as well as specialty bars and restaurants such as Mokum in Melbourne’s North.

Image Curtesy of Belgian Beer Cafe Oostende

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